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Every summer, Indiana Humanities, a nonprofit organization based in Indianapolis, hosts a themed historic bar crawl. I had the opportunity to brand their 1970’s themed crawl, Naptown Get Down, for summer of 2017. Over the course of four months, I developed a brand identity for the bar crawl, including a logo, t-shirt design, swag, signage and a photobooth. Between Bee Gees records and bell bottoms, I created the brand identity to convey the energy and change that was occuring in 1970’s Indianapolis.